Every influencer should know this: a website is a digital asset that shouldn’t be underestimated. Unlike social media, you can control your online presence. And have a stable and reliable platform to share with your audience, brands, and clients. Want to create a good first impression with brands and clients? Well, your website can do that for you! Whether your brand is growing, or you already have a successful brand and business, a branded website shouldn’t be ignored. So, let’s get started—here are the key reasons a website is essential to every influencer’s success.

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1. Stability beyond social media

As an influencer you have multiple platforms you post content to, but it’s on rented land. What do I mean? Well, those platforms can shut down or glitch on a random Tuesday—and you wouldn’t have access to your accounts, or your account could get deleted. This is rare, however, those things have happened to content creators before. Your website is a digital asset you own, and it’s reliable and stable despite the ever-changing social media algorithms. All of your content can be consolidated into one place—images, videos, blog posts, you name it. Newsletters can also be a wonderful way for you to stay connected and build more trust with your audience. Your website, your rules.

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2. Showcase your personal brand professionally

Your website is like your digital business card. It’s the perfect place to showcase your work, qualifications, and social proof. To show your unique brand voice and values—you know, the things that make you, you. You can add your content, brands you’ve worked with, media features, metrics—like your follower count, positive comments and reviews from your audience, and more. The best way to really stand out is to have a website or brand designer design your branding. The logo, color palette, fonts, and overall brand vibe will take your website from a 1 to a 10. And you’ll have an aesthetically pleasing and cohesive brand. Want some website branding tips? Read: 5 Website Branding Tips Every Influencer Needs to Know.

3. Establish credibility with brands and partnerships

Show brands that you mean business with your own branded website. It really adds a layer of credibility to your personal brand, shows that you’re organized, and helps you stand out from the crowd. Make sure you buy a domain name that aligns with your personal brand so that you’re on your own platform. For example, which sounds better and looks the most legit and credible: herbalancedbusiness.com or herbalancedbusiness-freewixsite.com? Of course, the first option looks and sounds the best, and makes a difference to create a good first and lasting impression with long-term brands. So, make it count.

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4. Expand your reach

A website gives you the freedom to be expansive. To not be fully dependent on social media algorithms. To connect with a wider audience outside of social media. To attract new followers, brands, and clients. And many of those people are searching online, right now, for the exact kind of content you create. Blogging is one of the biggest ways to expand your reach with your website, and you can position your blog to be a helpful resource. Over time, with a blogging SEO (search engine optimization) strategy, you can increase your visibility, and credibility, and get your content and expertise front and center to new followers, brands, and clients!

And a blog post’s relevancy and shelf life is evergreen. Your blog post can be found by your ideal audience months later after you publish it, whereas a social media post has a shelf life of only a couple of hours and can quickly lose its relevance. If you’re thinking: Well, um, I don’t like to write and I really don’t want to start a blog, that’s okay—you can integrate keywords throughout your website pages, and website platform settings, to still reap the benefits of expanding your reach!

5. Monetize your platform beyond social media

As your brand and business evolve and grow, it‘s a great idea to add digital downloads, new services and products, or even an exclusive content membership for your audience. Instead of having multiple links to everything, your website can host everything you offer. You can have a service or product page, a resources page, or a membership login page for your exclusive content. And another great benefit? Monetizing your platform beyond social media means diversifying and generating more income for your business. Cha-ching.

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From platform stability to expanding your reach, having credibility with brands, and monetizing beyond social media—the power of a strategic, branded website for your personal brand and business has many benefits that shouldn’t be underestimated. Don’t hesitate—launch your website. You’ll be so glad you did!

Building your website yourself can be overwhelming and super time-consuming, but it doesn’t have to be! Launching your website gets to be easy. Leave the DIY website design overwhelm behind! Your dream website is only one click away.

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